Privacy Policy of the Promotion


AB InBev UK Limited trading as Budweiser Brewing Group UK&I (AB InBev) is highly committed to the protection of your personal data. This personal data privacy policy is designed to inform you about how we collect, use and transfer your personal data in relation to this promotion.

AB InBev is responsible for the data collection and processing of your personal data. AB InBev UK is collecting the details for this Promotion, further details of which are found at This website is managed and stored by SiteSupport is a processor in this operation.

Data Categories
We may process the following data categories for the purposes described in the present privacy policy: your name, email, country of residence, purchase location, address, and phone number.

Purpose of Processing

The purpose of this processing operation is to enable consumers to participate in the Promotion and to have a chance win 'Prizes' as described in the Terms and Conditions of the Promotion.

This data processing is based on your consent in accordance with Art. 6 para. 1 lit. a UK GDPR. AB InBev will not make use of your personal for any purpose other than that stated in this Promotion Privacy Policy or the Website Privacy Policy. Please be aware that you can withdraw your consent at any time with effect for the future.

Retention Period

The personal data being processed under this processing activity are retained during the period of the Promotion. We retain all personal information relating to this Promotion only as long as necessary for fulfilment of the purposes described in this Promotion Privacy Policy, the Website Privacy Policy or as required by law.

Third Parties

We may disclose your personal information to third parties such as our members, our professional advisers, our external and internal service providers that provide services to us. We do transfer information relating to this operation to and regarding specific groups of winners to PromoVeritas UK. We will not sell, rent or trade the personal information you provide to anyone outside of the AB InBev group of companies and selected processors and sub-processors.

Data Subject Rights

In compliance with the GDPR, data subjects have the right to request information about this processing activity. Data subjects also have the right to rectification or erasure of their personal data, the restriction of processing as well as access to their personal data. To exercise any of these rights, please contact ABI at: [email protected]. If you consider that your data is not being processed in compliance with the law, you can also contact the data protection supervisory authorities.

Data Security Measures

We have implemented technical and organizational measures to protect the personal information that we have under our control from unauthorized access, improper use, alteration, unlawful or accidental destruction and accidental loss. Any information that you provide us may be stored in internal AB InBev systems, or in external databases only accessible by authorized processors or sub-processors. Your data may be transferred to other AB InBev entities in other European or non-European jurisdictions.

Contact Details of the Data Protection Officer:

For questions, comments or complaints, please contact our data privacy officer:
First Privacy GmbH / Web: / E-Mail: [email protected]

Website Privacy Policy

Please note that for information relating to our website data processing, we ask you to review our website privacy policy: